Due to the Covid-19 pandemic, our calendar was temporarily suspended due to the cancellation and postponement of all kinds of meetings and events worldwide with the growing challenges brought on by the increasing spread of COVID-19. Our translation calendar will be published again soon.
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Transcreation – When Every Word Counts
5 March 2020
Transcreation – When Every Word Counts
Marketing to a global audience is about finding the sweet spot between consistent messaging and local flavor. You want to create an emotional connection in multiple languages while speaking with one voice. Transcreation brings together elements of translation, copywriting, marketing and cultural sensitivity to create copy that is as effective as the original. And not everyone or every agency is cut out for this. So what should you be looking for when approaching transcreation? This session will cover how transcreation and transcreators are not all created equal and the value of transcreation for both LSPs and businesses.
Above information is quoted from: https://www.gala-global.org/ondemand/live-webinar-transcreation-%E2%80%93-when-every-word-counts
Due to the Covid-19 pandemic, our calendar was temporarily suspended due to the cancellation and postponement of all kinds of meetings and events worldwide with the growing challenges brought on by the increasing spread of COVID-19. Our translation calendar will be published again soon.